A Partnership of Pure Heart:
How Liverpool Heartbeat Fuels Elektric Apple Theatre Group
When the curtain rises, the lights catch the costumes, and the music fills the theatre, audiences see the magic of Elektric Apple Theatre Group. But behind that magic lies a story of incredible generosity, loyalty, and community spirit that dates back to 2011.
For over a decade, Liverpool Heartbeat has been the ultimate champion for Elektric Apple. Year after year, through every twist and turn, their unwavering support and vital funding have kept our creative dreams alive.
As a non-profit group, we rely entirely on the kindness of others to keep going. Without the dedicated backing of Liverpool Heartbeat, we quite simply wouldn’t be able to keep our doors open to the community. They are the foundation that allows us to exist, to create, and to welcome everyone who walks through our doors.
Believing in Every Performer
The support from Liverpool Heartbeat goes much deeper than financial donations; it is rooted in profound emotional support. For our disabled actors and actresses, taking the stage can be a journey filled with hurdles. Liverpool Heartbeat doesn't just fund our group—they actively believe in our performers.
They provide a steady stream of encouragement, validation, and emotional backing that builds immense confidence in our cast. Because they believe in our actors, our actors learn to believe in themselves.
This emotional safety net allows every individual to express themselves freely, push past barriers, and experience the pure joy of performance without fear or limitation.
Celebrating Bravery:
The Courage Award
This incredible spirit of encouragement is perfectly highlighted at our annual award ceremony. Each year, Liverpool Heartbeat sponsors a truly fantastic Courage Award.
This prestigious award is given to a performer who has shown exceptional bravery, resilience, and determination in overcoming challenges. It is always a emotional highlight of the evening, beautifully symbolizing what both Elektric Apple and Liverpool Heartbeat stand for: lifting people up, celebrating their triumphs, and honoring the strength it takes to step into the spotlight.
Bringing Stories to Life
When we say we couldn't do it without them, we mean it literally. Over the years, Liverpool Heartbeat's donations have directly funded a spectacular lineup of our shows, including:
The Journey
Life is a Roller Coaster
Don't Stop Believing
Scissor Happy
Scouse Side Story
Wizard of Otterspool
That's The Way You Do It
You Are My Sunshine
More Than Just a Donation
It takes a village to put on a theatrical production, and Liverpool Heartbeat has provided the building blocks for every single aspect of our performances. Their funding transforms into the tangible elements that make live theatre so special. Because of them, we are able to cover the essential costs of:
- Theatre Hire & Production: Securing the venues where our performers can shine under the spotlight.
- The Finishing Touches: Beautiful costumes, professional makeup, and the essential props that bring our characters to life.
- High-End Tech: Professional microphone hire so every voice, song, and line is crystal clear.
- Logistics & Promotion:
- Mini-bus hire to get our cast where they need to be safely, and high-quality printing to spread the word about our shows.
"Liverpool Heartbeat isn't just a sponsor; they are the heartbeat of our theatre family. They give our performers the wings to fly, the courage to stand tall, and the resources to put on unforgettable shows."
To everyone at Liverpool Heartbeat: thank you for believing in our performers, investing in our community, and helping us keep our doors wide open for all these years. Here’s to many more standing ovations together!
Carol Darby
Founder. Elektric Apple Theatre Company
Please help us to fund future productions. Your support means the world to us
